Sorry, I was looking for info on another newsstand edition and found this. The problem on Prime #4 isn't that the newsstand has one UPC and direct has another, the direct has no UPC at all. Not on the front cover, not on the back cover....nowhere. Additionally, #4 newsstand is a higher price, $2.50 which appears to be an exception on the other issues of this title. The other newsstand versions all have the same price.